Thursday Thunder: Electric Cooking Television Commercials

After World War II, there was a speedy expansion, if not an outright exodus, from city living to suburban sprawl across the United States. With new homes came new technologies, and improved household working conditions for women. An explosion of new appliances, such as dishwashers, clothes washers and dryers, electric toasters and ovens made kitchen work faster and cleaner for housewives of the 1950’s.

This commercial convinces couples they will be more modern with the new, atomic-age electric kitchen stove:

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And here is another look at the new conveniences of modern mid-century electrical appliances (NOTE: get a load of the redhead at the 48 second mark: she looks ticked off at something – like how long it takes for her stove door to close electronically. And the refrigerator door is so slow to open, I imagine most housewives and hungry kids would’ve given up and begun yanking on it until it broke 😉 which may explain why they never quite caught on):

I am frantically searching my kitchen right now, hoping to find that button that will raise my counters and lower my cabinets. And where is that horizontal fridge, anyway? These commercials have me totally convinced that I, too, will be a happier person with a better life, someone whowill instantly become thrilled with the pleasures of housework, if I could only throw out my gas range, and buy one of these new electric stoves 😀

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About misterdibbles

Mister Dibbles,Dabbling in Mid-Century memorabelia, reporting on the past, cherishing retro- everything, from the foods, entertainment, housewares, movies, clothes, hairstyles, lifestyles and old-fashioned manners.
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